What is directory and how to make it effective?

the majority of people are accustomed to seeing advertising catalogues illustrated full color volume products, which offset print method. By the way, in Moscow to order .

typically, the catalog is color, multi-page product in a paperback that includes background information. A vivid example of this edition is the directory in which the printed systematic information about the services and products of a particular company.

create a directory often takes quite a lot of money and time. That's why a triple is necessary, that it be efficient and get maximum returns. But a logical question arises: "How to do it?".

Make effective directory:

• the First thing to pay attention is cover, which should catch a potential customer. Looking at her, the reader, even reading, should understand what your company does and what this folder.
• Next, a cursory browse catalog catch the eye ILLUSTRATIONS and captions. Apply the following very simple method: post pictures of your own Manager - it will have to communicate. It is necessary to promptly transfer own advantages and complement their excellent pictures and words that also will have to communicate, for example: income, free, money, benefits, new. You should not use the word barriers, for example: old account, problem, repair, risk, danger, dead. Do not use complicated special terms, information must be submitted in clear and simple form;
• a Text. The reader slides look at the text, grab the various points. Words that enhance human attention are called amplifiers , and distractions - barriers . The main challenge is that in the text of the low barriers and high amps . Writing the right text for the catalog is a real art so this task is best left to a professional copywriter;
• Contacts Page . It is imperative to specify all available methods of communication.

Translated by "Yandex.Translate": translate.yandex.ru.