What is search engines optimization (SEO): general information + video
Let us consider in details what is SEO. this abbreviation in translation from English means search engine optimization - that is, optimization of any page of your site under the specific necessary to you search query, for example: when you type "iphone" in the search engines (Google, Yahoo, Bing, Yandex, etc) and your site in the search results is ranked 1st, 2nd, 3rd... place ( on statistics - top 3 search results get more than 85% of all visitors upon specific search query).
Search engine optimization consists of 2 stages:
1st important stage includes optimization of the structure of your website and its inner pages.
So you have to create pages with content, that meets the key search queries. For the convenience of users you need to create efficient navigation through your website and have to place key phrases in the: content on the pages of your website, tags (h1, h2, h3.., title, description, keywords) tags and attributes (alt), which search engines takes into account, when it determines the conformity of the page to the search query.
The structural SEO includes such steps: extraction of links, which are not indexed by search robots, getting of new links, removing of redirects, correction of page titles.
2nd stage of search engine optimization includes such actions:
- An increase of PageRank (weight of separate page of your website in the eyes of Google search engine);
- An increase of TIC (thematic index of citing in Yandex catalog);
- An increase of Link popularity (citation index of your website by search robots).
This stage in fact can be called promotion of your website.
So quality search engine optimization can guarantee you constant flow of visitors to your website, and as a result - clients and success for your business.
So when choosing a company that provides SEO services, you should pay attention to:
- range of provided services;
- terms of implementation of the commitments;
- a time which the company is on the market;
- clients and their feedback.
You can be engaged in SEO independently, but this occupation is not easy and requires constant learning and skills improving, so if you are a beginner, then you should better use the services of professionals. So such companies, as: Netpeak, Seosolution, Turbo seo, Top Net SEO provide search engines optimization, qualitative analysis, website creation, etc. SEO industry leaders offer a full range of SEO services and provide a 100% guarantee, that is why you should not spend your time, but use their services and start making money from your website today!
Video: "What Is Search Engine Optimization"