Key moments of the implementation of CRM systems for business automation
The task of higherof business competitiveness rests on the problem of optimizing internal processes as business and customer service quality and overall marketing strategy. Today, when competition increases, the effective demand falls business is poised for the need to develop new programs to increase the efficiencyfive activities.
The introduction of modern information technology is one of the answers to this problem, which allows you to optimize the performance of both the internal business processes and relationships with external parties, such as customers. Implementation of Customer Relationship Management providesthe company set of effective tools for managing the entire lifecycle of customer service – from attracting to maintain relations and after-sales maintenance of loyalty.
should be based on current needs and objectives of the business, which is developed on the basis of a decision on a business level, in responding toquestion: « What do I need to do to achieve its results? (Increase sales conversion of customers, and so on) & raquo ;. Thus, CRM system is the only platform for the implementation of business solutions that can automate processes, increase operational efficiency, better customer service, take pAddressing and analyze current activities, to build sales and service processes.
Depending on the specific goals and objectives there is a choice of a particular solution, a software product. As a rule, most CRM systems have similar functionality – Manage customer base, the history of relations with customers, Marketing activities, sales and service. However, some systems may include additional features and modules, such as management of business processes, workflow, and so forth. It should also be noted that there are industry-specific solutions that include specific functionality for tEX or other branches – banking, insurance, logistics and so on.
The choice of the acquisition and deployment of a CRM system is determined by the requirements of the infrastructure and may include self-hosting company or in the cloud – In the north of the vendor in the data center.