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Product placement on commercial shelving

2015
14
Feb
Admin
viewsViews: 412         commentsComments: 0

The objective of any, even the tiniest, the outlet is not only the implementation of the Installationstary list of products, but also the effectiveness of its implementation. This can be done through the following basic procedures:

  • implementation of an advertising campaign for the creation of a stable interest among the target audience of products sold;
  • the correct marketing strategy feedproduct distribution network (intuitively competent product placement in terms of the perception of the information network clients);
  • loyalty programs, involving the creation of an additional interest in the audience.

Each of these steps is part of the complex, etc.otsessa and critically important in terms of overall sales concept. However, without competent placement and supply of products within the retail outlet (in other words - the correct placement of products on the retail shelves) to provide access to product information efficiently, it is practically impossible.

One of the mostpopular accommodation options are the products in the store. This approach to the working area has several advantages over traditional metal or wooden shelving systems:

  • First, a showcase of glass allows you to place items so that it was possible racesmotret from anywhere in the store, as provided by the seller and by the buyer;
  • Second, this form of windows allows you to put more small goods, eliminating the superfluous questions;
  • Third, so you can create a unique design of the room.
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