Benefits of SEO promotion
Today, the market for marketing promotion of Internet resources can offer several channels for attracting traffic and increasing the profitability of the site at once, differing in cost, time to achieve the goal, final effectiveness and long-term effect. In addition to the three main channels - SEO (Search Engine Optimization), contextual advertising SEA (Search Engines Advertising) and attracting customers through social platforms SMM (Social Media Marketing) - there are also auxiliary channels such as Email newsletters, viral advertising, and so on.
Ideally, for maximum effect, you should use several advertising vectors at once, but not every budget will pull it, so most often you have to focus on one of the promotion channels, attracting the rest if necessary. Most experts recommend choosing SEO promotion as the base channel. This advice is well founded.
Key benefits of SEO promotion:
Unlike most other channels, the effect of which completely disappears or significantly weakens when financial injections stop, the results of SEO promotion positively affect the positions months and years after the complete cessation of work on the site.
Search engine optimization not only allows you to attract additional customers to the site, but also increases the chances that they will take a targeted action that brings profit. The fact is that services to promote website include a lot of work to improve the appearance of an Internet resource, its usability, functionality, and even thematic attractiveness for a visitor. In addition, one of the components of SEO promotion - technical optimization - makes the site more responsive and structurally literate.
Compared to other types of online marketing, SEO promotion is much cheaper.
Improving brand awareness
The constant presence of the site in the top positions of search engines increases the level of its reputation in the eyes of the target audience. This immediately affects the growth of trust in the company and the percentage of conversion of visitors into buyers.
Of course, it is impossible to list only the benefits of SEO, otherwise it becomes unclear why there are alternative promotion channels.
The main disadvantage of search promotion is the relatively high duration of work. A full-fledged professional site promotion requires at least three months, and a new site requires even more time. And the second disadvantage, or rather a feature of SEO, is a serious correlation of the result with the skill level of the contractor. Inept actions or the use of black optimization methods can bring the opposite effect instead of positive results. Therefore, you should look for a promotional company competently, paying attention to the portfolio and reviews on the Internet.